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Global competitive pressure. Economic globalization, the trend of global flows of resources, the industry's competitive pressure, has reached an unprecedented state, but also a rare opportunity to all enterprises in the era of 3G technology mobile phone industry, are in the same horizontal line. Only fast the core competitiveness of enterprises into the global system of production systems, the choice of global competition only the fittest survive. So, how their existing enterprise resources and capabilities to continuously improve their ability to innovate in order to link to the extension of high added value.From the Chinese mobile phone sales market sales growth in 2004, appeared the first "turning point", that is, from 51.9% in 2001 down to 6.65% (see Figure 13), we can see one in the product price war between manufacturers on the market and use the power of the supply chain asymmetric extrusion industry chain, thin profit margins; other components in the first half of 2004 because of serious shortages of domestic mobile phone production has shrunk, while the big international companies as a better and stronger control force is not affected by the supply chain, making the domestic mobile phone manufacturers the mobile phone market in the country share from 55.82% in 2003 down to 48.10%, falling 7.72 percentage points (see Figure 14).Shown in Figure 16. Mobile phone industry, market competition, resulting in "both ends" trend is also diversified. Mobile phone manufacturers to foreign and domestic large-scale enterprises are concentrated, the product is the mobile phone on the market high and low ends of expansion. Large enterprises account for the low end, while the high-end development; while SMEs are constantly expanding range of low-end market. The effective covering range of the shielding signal of signal jammer is 3 or 4 rooms.
Refined division of labor on the chain, raising the level of specialization to further expand the scope of the market, the mobile phone industry chain extension, refinement under division, including operators, design and development, manufacturers and other aspects of the subject will be based on existing products conditions at both ends of the smile curve cell phone industry to expand, in order to strengthen their competitive advantage in the industry chain. Mobile phone industry is still high dependence on foreign capital. Development of the industry in recent years, the situation, the proportion of China's mobile phone exports increased year by year, the stimulating effect of mobile phone industry gradually.